Matt Britton

Matt Britton

Chairman at Talent Resources
New York, Estados Unidos

Sumário

Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation.

Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with today's rapidly evolving and highly elusive consumer.

Matt has grown MRY from a one-man startup to a company with over 500 employees worldwide.

In 2009, MRY was named the "Social Media Agency Of The Year" by Mashable.

In February 2010, MRY was named one of advertising's 10 most innovative companies in the world by Fast Company.

In March 2011, MRY announced the launch and spin-off of CrowdTap, the world's first on-demand brand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW. In July of 2011, CrowdTap announced $7MM Series A funding. In Decemer of 2011 Mashable named CrowdTap the up-and-coming social media service of the year, In 2014 Inc Magazine named CrowdTap the #4 fastest growing company in NYC

In November 2011 MRY was acquired by LBi International for approx. $50 Million.

Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications.

Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, Mashable, Forbes, Fortune, The Financial Times, New York Times and the Wall Street Journal.

Matt is a graduate of Boston University's College of Communication.

Specialties: Youth marketing, college marketing, teen marketing, guerilla marketing, advertising, promotions, advertising, event marketing, social media, word of mouth marketing, guerilla market, "Mr. Youth"

Positions

Chairman
Talent Resources
July 2016 - Present (7 anos 8 meses)
Principal
Matt Britton Ventures
April 2016 - Present (7 anos 11 meses)
Matt Britton is the nation's premiere expert on the millennial generation and its impact on pop culture. He is a top-ranked public speaker and consultant whom having worked with over half of the Fortune 500.
Chairman & Founder
MRY
April 2016 - Present (7 anos 11 meses)
CEO
Summit Series
January 2016 - Present (8 anos 2 meses)
Building and serving the most influential and impactful community of artists, disruptors, innovators, and entrepreneurs through the power of indelible life experiences.
Chairman Of The Board / Founding Partner
Crowdtap
September 2009 - Present (14 anos 6 meses)
As a board member and chief advisor to CrowdTap I helped drive the creation, incubation, and current spin-off of CrowdTap, and on demand participation network now used by over 100 of the largest brands and marketing agencies in the U.S. CrowdTap was named by AdAge one of the top 8 start-ups at the 2011 SXSWi conference and "up and coming social media service of the year" by Mashable in early 2012. In 2014 CrowdTap was named one of the 5 fastest growing businesses in NYC.
Chief Executive Officer & Founder
MRY
September 2002 - April 2016 (13 anos 7 meses)
Founder of MRY (formerly known as Mr Youth) a 500+ employee firm known as one of the world's most prominent and successful social media marketing services firms. MRY has offices in New York, San Francisco London, and Singapore.

MRY was recently named Social Media Agency of The Year by Mashable and one of the top 10 most innovative advertising companies in the world by Fast Company.

MRY's clients include Microsoft, Procter & Gamble, Coca-Cola, Visa, Symantec, and Sony.

MRY's was acquired by LBI International in November 2011 for approximately $50 Million.

In 2013 MRY parent company LBi International was acquired by Publicis Groupe.
Chief Social Architect
LBi
November 2011 - February 2013 (1 ano 3 meses)
Driving the evolution of Europe's largest digital and technology services agency into a social business.
Director of Event Marketing Development
Alloy Media + Marketing (Formerly YouthStream Media Networks)
December 2000 - July 2002 (1 ano 7 meses)
Spearheaded sales and marketing efforts for YouthStream Media's event marketing divisions. Helped grow revenues five-fold over a 3-year period by developing new business partnerships with brands that included Palm, Intel, and Red Bull. Also developed comprehensive marketing partnerships with the Panama City Beach Convention & Visitors Bureau and the Consumer Electronics Association which helped builf out YouthStream's promotional offerings to corporate clients.


YouthStream Media was acquired by Alloy Inc. in 2002, Matt departed the company shortly thereafter,
President / Co-Founder
The Magma Group
September 1998 - December 2000 (2 anos 3 meses)
Co-founded a marketing services firm focused on helping Internet companies generate a registered user base amongst the 18-24 population. Developed a company with $5 Million in revenues only one year out of college, with no seed or venture funding. The Magma Group's clients included Sony, eBay, Evite, and Lycos.

The Magma Group was acquired in part by YouthStream Media Networks in December of 2000.

Educação

Communications, PR, Advertising, Marketing, Journalism

September 1993 - Present (30 anos 6 meses)

Bachelor's Degree, Public Relations

1993 - Present (31 anos 2 meses)

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