| Titulo | Prada Paradoxe |
| Agência | McCann Paris |
| Campanha | Prada Paradoxe |
| Anunciante | Prada |
| Marca | Prada Paradoxe |
| Data da primeira Transmissão/Publicação | 2022 / 8 |
| Sector Empresarial | Perfumes |
| História | True to the brand's DNA, Prada fragrances question convention.How, in a luxury market saturated with iconic women's fragrances, can the brand make the launch of its new women's fragrance Prada Paradoxe its first contemporary iconic?McCann Paris chose to tell the story of modern feminity: the exploration of paradoxical facets, the permamentous reinvention, while remaining oneself.The campaign is unique in its collaboration with Emma Watson, the muse of the campaign. Indeed, she is both the lead and the director of the campaign, a first in the industry. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Trilha sonora | “Lord It’s a Feeling” by London Grammar |
| Director criativo | Lauren Meyering |
| Produtora | Macks films |
| Production Director | Story Slaughter |
| Produtora | Division Paris |
| Produtor executivo | Jules de Chateleux |
| Produtor | Aurélie Bruneau |
| Production Service Company | Twentyfour Seven |
| Production Services EP | Rodriguez & Oriol |
| Designer de produção | Pirra |
| Set Design Art Director | Berta Gomez |
| Movement Director | Emma Portner |
| Movement Director | Steve Gaeto |
| Movement Director | Kristin Sudeikis |
| 1st AD | Catherine Olaya |
| Steadycam | Aymeric Colas |
| Editor | Adriana Legay |
| Pós produção | The Mill Paris |
| VFX Supervisor | Flore Mounier |
| Director de publicidade | Yann Andréa |
| President / EVP / Global Business Leader | Charlotte Franceries |
| Chief Creative Officer | Julien Calot |
| Chief Operating Officer (COO) | Anne-Sophie Carbo |
| EVP, Talent Partnerships | Kimberly Kress |
| Chefe de Digital | Pierre-Jean Bernard |
| Pós produção | Kind Paris |
| CFO | Julien Pasquier |
| Production Supervisor | Titem Mouici |
| Head of Post Production | Françoise Hernandez |
| Actor/celebridade | Emma Watson |
| Realizador | Emma Watson |
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