L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, França

4110

Marca: L'Oréal
País: França

Anunciante: L'Oréal

Titulo	Lessons of Worth - Eva Longoria
Agência	McCann Paris
Campanha	Lessons of Worth
Anunciante	L'Oréal
Marca	L'Oréal
Data da primeira Transmissão/Publicação	2021 / 9
Sector Empresarial	Cosméticos, produtos de beleza e perfumes
História	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
Filosofia	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
Tipo de Mídia	Viral
Comprimento	98 seconds
Pós-produção	Nightshift
Actor/celebridade	Eva Longoria
President	Charlotte Franceries
Chief Creative Officer	Julien Calot
Director assistente criativo	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Diretor dos Negócios	Mathieu Vieille
Director de contas	Kristell Piriou
Produtor da agência	Thibaut Blacque Belair
Produtor da agência	Jean ROBERT
Produtora	PHANTASM
Pós produção	Louise Jolles
Pós produção	Sabrina Branco
Talent	Kimberly Kress
Pós-produção	X-Track