Rachel Harley
Graphic Designer at Grey Group
Sydney, Austrália
TituloFalse Hope
Agência
Campanha False Hope
Anunciante MTV EXIT
Marca MTV EXIT
Data da primeira Transmissão/Publicação 2013 / 5
Sector Empresarial Instituições, organizações não governamentais
Legenda Sometimes hope takes you places you never dreamed.
História A young girl somewhere in Asia has been promised a job as a waitress in a foreign country. She has breakfast with her mother on the morning of her departure. The mood is sad but there is also hope and excitement about the young girl’s new
life abroad. She picks up her backpack and hugs her mother to say farewell. The girl opens the front door and walks through it, however it simply leads her straight into another room – a cell in a human trafficking operation. Confused and frightened, the girl is confronted by a strange and intimidating man who takes her passport away and forces her into a world of sex slavery. She is trapped and desperately tries to escape. Her mother breaks down in tears. They are separated by a wall, dividing their two different worlds. 
Filosofia Instead of creating a traditional advertisement to help fight human trafficking, we wrote an original song and created a music video with a message.
Problema It is estimated there are 20.9 million slaves globally.Despite the large scope of human trafficking, the number of criminal convictions in many countries is still low or non-existent. It is important for everyone to be aware that human trafficking exists and it could be happening right under our noses – it is our responsibility to report it to the authorities if we see something suspicious. We need to encourage people to help spread the message and to learn more about the issue.
Resultado This music video has a reach of millions of people and empowers youth to educate their friends, family, & communities to look at this issue seriously and encourage them to join the fight against human trafficking. 
Tipo de Mídia Televisão
Comprimento
Trilha sonora False Hope by Alex Kavvadias
Mais Informações www.mtvexit.org
Director executivo criativo
Redator
Cantor
Song Lyrics
Client
MTV EXIT Campaign Director
MTV EXIT Head of Creative & Content
Director
Georgette Screen Producer
Produtora
Editor
Colourist
Música
Arrangement
Music Production
Director de fotografia
Stylist
Additional Design
Agency

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