Amy Wiedemann
Integrated Marketing at 72andSunny
Los Angeles, Estados Unidos
TituloSwipe Night
Agência
Campanha Swipe Night
Anunciante Tinder
Marca Tinder
PostedAbril 2020
Sector Empresarial Outros serviços online
História With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Tipo de Mídia Case Study
Comprimento
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Designer
Sr. Designer
Sr. Writer
Designer
Designer
Redator
Jr. Designer
Jr. Writer
Sr. Film Producer
Produtor
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Brand Director
Brand Manager
Brand Manager
Executive Art Producer
Art Producer
Produtora
Realizador
Director of Immersive ECD
Founder
Managing Partner
Managing Partner
Managing Partner
Executive Producers
Executive Producers
Producer
Chefe de produção Rebecca Davis

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