Eduardo Tavares - Woojer - SICK BEATS | AdForum Talent: The creative industry network.

Marca: Woojer
País: Estados Unidos

VP Creative Director, Craft & Design at Area 23

New York, Estados Unidos

Titulo	SICK BEATS
Agência	Area 23, An IPG Health Company
Campanha	SICK BEATS
Anunciante	Woojer
Marca	Woojer
Posted	Junho 2021
Sector Empresarial	Eletrodomésticos e áudio-visual
Filosofia	For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Tipo de Mídia	Product Design/Development
Comprimento	125 seconds
Creative Partner	Fred Levron
Chief Creative Officer	Tim Hawkey
Director executivo criativo	Elliot Langerman
Director criativo	Pamela Savage
General Creative Director	Dave Adler
Director criativo	Eduardo Tavares