Titulo | You never know someone until you dance with them |
Agência | BBDO Paris |
Campanha | You never know someone until you dance with them |
Anunciante | Ubisoft |
Marca | Just Dance 2017 |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Consolas de videojogos |
História | SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall. |
Filosofia | |
Tipo de Mídia | Case Study |
Comprimento | |
Director de publicidade | Guillaume Carmona |
Director de publicidade | Sophie Blandin |
Director de publicidade | Sébastien Ratto |
Managing Diretor | Emmanuel Devezeaux de Rancougne |
Director de contas | Nicolas Carlotti |
Planeador estratégico | Nicolas Orsoni |
Account Manager | Lucie Lavrard |
Director executivo criativo | Matthieu ELKAIM |
Director de arte | Benjamin Davidson |
Redator | James Gebler |
Chefe de produção | Julien Sanson |
Produtor da agência | Morgane Bohn |
Produtora | HENRY |
Produtor executivo | Jean-Luc Bergeron |
Realizador | Will Hoffman |
Realizador | Julius Metoyer |
Director de fotografia | Laust Trier Mork |