Creative Director, Partner, Member of the Management Board at hasan & partners

Helsinki Area, Finland, Finlândia

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Child rights organisation Plan International Finland - "Sheboard – Raised by words"

Hasan & Partners

Hasan & Partners Helsinki, Finlândia

4080

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Child rights organisation Plan International Finland
País: Finlândia

Anunciante: Plan International

Titulo	Sheboard – Raised by words
Agência	Hasan & Partners
Campanha	Raised by Words
Anunciante	Plan International
Marca	Child rights organisation Plan International Finland
Posted	Fevereiro 2019
Sector Empresarial	Instituições, organizações não governamentais
História	Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention.The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.We collected words for the keyboard from children and campaign spokespeople: how should girls be described? Based on these words and research regarding gender-biased language, we created a dictionary of more than 2 500 words. It was widened by creating algorithms from female-empowering blogs and publications. The app was then created together with Samsung – in a few months’ time – and made available in Google Play.We launched Sheboard in Slush, world’s leading startup event. On social media, we promoted it with emotional spots showing why it’s needed – directed by an up-and-coming female talent. We also used the spokespeople to share the cause via social media and blogs. All this, we did with a strong focus on PR.Now Sheboard is in the process of being translated e.g. to Spanish and Finnish. In addition, educational packages are planned; volunteers will keep workshops about gender-neutrality in schools,with help of Sheboard.
Tipo de Mídia	Interatividade
Director criativo	Tobias Wacker
Equipa criativa	Katariina Harteela
Designer	Joseph Bayne
Developer	Dean Clatworthy
Produtor executivo	Marc Stevenson
	Sonya Isupova
Website	Luca Rossi
Editor	Mika Onnela
Account Manager	Pia Fri
Produtora	B-Reel
Project Manager	Antti Rasi
Realizador	Freshteh Piltan
Producer	Lia Eliasson
Fotógrafo	Shoot Hayley
Innovation and Transparency	Mika Välitalo
Realizador	Kirsi Mettälä
Development	Kirsi Mettälä
PR	The Honey Partnership and OSG Communications
Project Manager	Sarah Sheehan
PR manager	Harriet Butterfield
Client Director	Luke Bristow
Community Manager	Guy Peters
PR Executive	Cecilia Ho
Managing Diretor	Toni Perez