ASN Bank - "The Shadybug"

Selmore

Selmore Amsterdam, Países Baixos

Prêmios

15562

Marca: ASN Bank
País: Países Baixos

Anunciante: ASN Bank

Titulo	The Shadybug
Agência	Selmore
Campanha	The Shadybug
Anunciante	ASN Bank
Marca	ASN Bank
Data da primeira Transmissão/Publicação	2019 / 10
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	Money can create happiness
História	The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Ambassadors
Account Manager	Lucinda Rosheuvel
Account Manager	Anja Froeling
Produtor executivo da agência	Hanneke Kampschreur
Produtor da agência	Jorieke de Jong
Director criativo	Diederick Hillenius
Equipa criativa	Sam de Greef
Director criativo	Vincent Lammers
Director de arte	Nick Groeneveld
Producer	Bo Kops
Produtor de som	Zoë de Regt
Director de fotografia	Floris Van Der Lee
Designer de produção	Gatze Zonneveld
Editor	Oscar Marmelstein
Editor	Junior Editor
Colorist	Koert van der Ploeg
Efeitos especiais	Stephen Pepper
2D Artist	Stephen Pepper
2D Artist	Melissa Van Het Spijker
2D Artist	Jeremy Verf
2D Artist	Peter van Rij
3D Supervisor	Ivor Ribeiro da Silva
3D Artist	Ivor Ribeiro Da Silva
3D Artist	Alexander Van Buggenum
3D Artist	Jeroen Hoolmans
3D Artist	Charlotte Vallet
3D Artist	Sjoerd de Greef
3D Artist	Robin Van As
3D Artist	Jonathan Krijgsman
3D Artist	Jeroen Cloosterman
3D Artist	Ralph Meijer
3D Animation	Nick Groeneveld
Character Design	Nick Groeneveld
Character Design	Maureen van der Hout
Character Design	Iris van den Akker
Character Design	Rachelle Slingerland
Sound Designer	Rens Pluijm
Compositor	Sebastiaan Roestenburg