Dunkin' Donuts - "Odell Beckham Jr. in Runnin' on a Cold Brew"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

9015

Titulo	Odell Beckham Jr. in Runnin' on a Cold Brew
Agência	Publicis Sapient
Campanha	The Art of the Craft
Anunciante	Dunkin’ Brands International
Marca	Dunkin' Donuts
Data da primeira Transmissão/Publicação	2016 / 9
Sector Empresarial	Restaurantes e comida rápida
História	Dunkin’ Donuts Cold Brew Coffee is craft brewed to be ultra smooth and full bodied. Odell Beckham Jr., like Cold Brew, also brings a sense of craft to everything he does. So in this case, he helped Dunkin’ get the word out about their new Cold Brew Coffee in New York City by crafting their campaign. In his Art of the Craft campaign, Odell, with Producer KOVAS, records a song called Runnin’ on a Cold Brew. There is also a “making of” video, the Art of the Craft documentary, that offers a glimpse of how it all came together, and provides a side of Odell fans don’t typically get to see.
Tipo de Mídia	Interatividade
Comprimento	53 seconds
Director executivo criativo	Barry Fiske
Director criativo	Pete Tschudy
Director criativo	Larry Mintz
Designer	Meredith Mendosa
Produtor executivo	Jeff Beckerman
Producer	Allie Clearly
Editor	Dustin Devlin
Director de contas	Amy Snelling
Director de contas	Jen Pinto
Executivo de contas	Max Ebb
Project Manager	Allie Lysak
Produtora	We Fly Coach
Realizador	Chris VanArtsdalen
Music Producer	Kovas