Halo Purely for Pets - "Feed it Forward"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

8543

Marca: Halo Purely for Pets
País: Estados Unidos

Anunciante: Halo Purely for Pets

Titulo	Feed it Forward
Agência	Publicis Sapient
Campanha	Feed it Forward
Anunciante	Halo Purely for Pets
Marca	Halo Purely for Pets
Data da primeira Transmissão/Publicação	2014 / 11
História	Despite large retail partners and a passionate following, Halo, a premium pet food brand, is largely unknown. The brand’s first ever television spot presented the opportunity to activate passionate pet parents into brand ambassadors, while amplifying Halo’s transformative nutrition message and giving story. The commercial follows a bowl of Halo from adopted dog to shelter dog. It depicts the adopted dog fulfilling Halo’s differentiator, feeding it forward to shelter animal in need of nutrition. The viewer becomes the beneficiary of Halo’s giving story while simultaneously building awareness for the brand’s mission by asking for a photo to be shared. For each photo shared, Halo responded with an invitation for trial, a coupon. In four test markets, year-over-year sales increased 40% and shared over 700 posts to Instagram.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director executivo criativo	Barry Fiske
Director criativo	Jennifer Putnam
Redator	Peter Louison
Director de arte	Jason Woz
Redator	Emily Morgan
Media	Elling Stopak
Creative Strategy	Jenessa Carder
Editor	Joe Heck
Group Account Director	Michael Maione
Senior Account Director	Josh Reed
Project Manager	Arianna Bolton
Produção	Minder Production
Realizador	Jason Stamp
Produtor executivo	Chris Jennings
Director de fotografia	Steve Schinnerer
Animal Trainer	Gleanna Doyle