Barry Fiske
SVP, Global Experience & Innovation at LiveArea
Boston, Estados Unidos
TituloWhat Matters Most (Outdoor 1)
Agência
Campanha What Matters Most
Anunciante Webster Financial Corp.
Marca Webster Bank
PostedAgosto 2014
História When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born.
To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it.
We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life.
Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels.
#WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost. 
Tipo de Mídia Cartaz
VP, Executive Creative Director
Director de arte
Group Account Director
Director criativo
Senior Art Director
Senior Copywriter
VP, Chief Creative Officer
Director de contas
Produtor
Director assistente criativo
Senior Copywriter
Designer
Brand Strategist
Project Manager
Project Manager
Director de media
Associate Media Director
Realizador
Produtora Greenpoint Pictures

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started