Titulo | Both of You - Robert |
Agência | Amsterdam Worldwide Group |
Campanha | Both of You |
Anunciante | Sony / Intel |
Marca | Intel® |
Data da primeira Transmissão/Publicação | 2013 / 12 |
Produto | Intel® i5 |
Sector Empresarial | Computadores pessoais, PDAs e calculadoras |
História | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
Filosofia | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Resultado | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | http://www.youtube.com/watch?v=eDZH30PkM08 |
Pós-produção | Darlings Post |
Produção musical | Audentity Music & Sound |
Director executivo criativo | Richard Gorodecky |
Director de arte | Richard Gorodecky |
Redator | Richard Gorodecky |
Director de arte | Laurie Lacourt |
Redator | Chermine Assadian |
Director de arte | Fabian Hupfauf |
Director de arte | Daniel Peirón |
Redator | Karen Cardy |
Produtor | Neil Henry |
Produtor | Jan-Peter Wiersma |
Director de contas | Megan Wooding |
Account Manager | KaMing Kho |
Diretor de Planejamento Estratégico | Uli Kurtenbach |
Produtora | Frontier Films |
Realizador | Matthew Bissonnette |
Director de fotografia | Kris Belchevski |
Director de arte | Patricia Christie |
Produtor executivo | Simon Dragland |
Produtor executivo | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Compositor | Niels den Otter |
Compositor | Guido Maat |
Compositor | Rogier de Nijs |