Amélie Ozouf
Deputy General Manager at DENTSU CREATIVE
Paris, França
TituloInvisible Danger
Titulo (língua original)Le danger invisible (anglais)
Agência
Campanha Invisible Danger
Anunciante Zeiss Vision Care
Marca Zeiss
Data da primeira Transmissão/Publicação 2018 / 4
Produto UV protect
Sector Empresarial Produtos para lentes de contato e óculos
História While sight is the most important sense for the vast majority, yet we are 61% to put it in danger every day without knowing it. Involved, an invisible enemy, the UV rays, which attack our eyes daily. Present everywhere and all the time, even in cloudy weather, UV rays are responsible for 20% of cataracts and are the leading cause of blindness in the world.Yet no one seems to be really aware of this danger.HOW PROTECTING YOURSELF FROM A DANGER THAT YOU DO NOT SEE?The film brings face to face UV rays to naturally visible dangers (water, smoke, fire...).Not a classic prevention spot, but an authentic, elegant and timeless character.
Filosofia un film mettant en évidence les réflexes de protection instinctifs des yeux face aux dangers visibles: dans chacune des 3 scènes de vie filmées, on comprend que les yeux se protègent naturellement des dangers visibles comme l’eau, la fumée et le feu. Mais pas des UV, invisibles à l’œil nu.
Problema Alors que la vue est le sens le plus important pour la grande majorité des français, nous sommes pourtant 61% à la mettre en danger chaque jour sans le savoir. En cause, un ennemi invisible, les UV, agresse quotidiennement nos yeux. Présents partout et tout le temps, même par temps couvert, les UV sont responsables de 20% des cataractes et sont la première cause de cécité dans le monde. Personne ne semble avoir réellement conscience de ce danger. Pourquoi nous protéger d’un danger que nous ne voyons pas ?
Tipo de Mídia Televisão
Comprimento
Música
Director de publicidade
Director de publicidade
Managing Diretor
Director executivo criativo
Managing Diretor
Director de arte
Director de arte
Director associado de arte
Redator
Redator
Diretor de Planejamento Estratégico
Estrategista
Estrategista Zoe Guillemot
Executivo de contas
Director de contas
Project Manager
Project Manager
Agency TV Producer
Art Buyer
Designer gráfico
Produtora
Realizador
Produtor
Director de media
Director de media
Agência de Mídia

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