46664/Coca-Cola - "Happiness Factory"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Baixos

Prêmios

23127

Marca: 46664/Coca-Cola
País: Países Baixos

Anunciante: Coca-Cola Company

Titulo	Happiness Factory
Agência	Wieden + Kennedy Amsterdam
Campanha	Coke Side of Life
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Posted	Novembro 2006
Sector Empresarial	Bebidas carbonadas
História	The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way
Tipo de Mídia	Televisão e Cinema
Comprimento	60 seconds
Música	Human
Director criativo	Rick Condos
Director criativo	Hunter Hindman
Produtora	Psyop
Realizador	Todd Mueller
Realizador	Kylie Matulick
Produtor da agência	Tom Dunlap
Produtor da agência	Darryl Hagans
Account Manager	Stephen Corlett
Produtor	Boo Wong
Animação	Psyop
Empresa de produção	Psyop
Director executivo criativo	Al Moseley
Director executivo criativo	John Norman
Produtor executivo	Justin Booth Clibborn
Assistant Producer	Matt Kendall
Cinematografia	Ray Coates