|Titulo||The Big Chase|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Calçado Desportivo|
|História||See what happened when ASICS took 60 unsuspecting runners back in time, by turning their ordinary run into an immersive film noir adventure full of intrigue, suspense, action, mystery, and of course, a femme fatale.|
|Filosofia|| The event and subsequent film release represents the start of the new ASICS Find Adventure campaign geared towards an urban, millennial audience. Along with the introduction of two new products – fuzeX RUSH and GEL-QUANTUM 360° KNIT – the event saw the debut of ASICS new fitness community Sound Body, Sound Mind and the #Run4Adventure social campaign.|
The event was produced in partnership with HeLo, the L.A.-based production company behind the award winning Bud Light ‘Epic Night’. The resulting film will break across the UK, USA, China, Japan, Korea, Brazil, Holland, France Germany, Italy, Russia, Spain and Mexico from 8 February – the first in a series of film executions based around ASICS engagement of this new active youth audience in 2017.
Al Moseley, President & CCO, 180 Amsterdam, commented: "We've helped ASICS win the hearts and minds of the serious runner. This was now about creating cultural impact with the social runner. We're thrilled at the result - another great example of 180's relentless desire to try the bravest and boldest thing we can to get the world talking about our client's brands."
Lead creative on the project, Tony Bartolucci, Creative Director, 180 Amsterdam, added: “This was a unique experience not just for the runners but for us as well. Combining live theatre with sport with technology with digital outreach with influencer marketing was a production and creative challenge that required a lot of planning, a lot of teamwork and a lot of sleepless nights. It was truly creativity without frontiers.”
|Tipo de Mídia||Televisão|
|Account Manager||Abraham Turner|
|Chief Creative Officer||Al Moseley|
|Director de arte||Tony Bartolucci|
|Director de contas||Jim O'Regan|
|Chefe de produção||Bethany Papenbrock|
|Produtor executivo||Colin Pueschner|
|Produtor||Eline de Roo|
|Creative Agency||180 Amsterdam|
|Business Affairs||Akvilina Jaskunaite|
|Director of Communication Strategy||Pete Fishman|
|Sound Designer||Mikaal Sulaiman|
|Produtor executivo||Brendan Kiernan|
|Produtor executivo||Justin Moore-Lewy|
|Head of Integrated Production||James Okumura|
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