Asics - "The Big Chase"

180 Amsterdam

180 Amsterdam Amsterdam, Países Baixos

8823

Marca: Asics
País: Países Baixos

Anunciante: ASICS Corporation

Titulo	The Big Chase
Agência	180 Amsterdam
Campanha	Find Adventure
Anunciante	ASICS Corporation
Marca	Asics
Data da primeira Transmissão/Publicação	2017 / 2
Sector Empresarial	Calçado Desportivo
História	See what happened when ASICS took 60 unsuspecting runners back in time, by turning their ordinary run into an immersive film noir adventure full of intrigue, suspense, action, mystery, and of course, a femme fatale.
Filosofia	The event and subsequent film release represents the start of the new ASICS Find Adventure campaign geared towards an urban, millennial audience. Along with the introduction of two new products – fuzeX RUSH and GEL-QUANTUM 360° KNIT – the event saw the debut of ASICS new fitness community Sound Body, Sound Mind and the #Run4Adventure social campaign. The event was produced in partnership with HeLo, the L.A.-based production company behind the award winning Bud Light ‘Epic Night’. The resulting film will break across the UK, USA, China, Japan, Korea, Brazil, Holland, France Germany, Italy, Russia, Spain and Mexico from 8 February – the first in a series of film executions based around ASICS engagement of this new active youth audience in 2017. Al Moseley, President & CCO, 180 Amsterdam, commented: "We've helped ASICS win the hearts and minds of the serious runner. This was now about creating cultural impact with the social runner. We're thrilled at the result - another great example of 180's relentless desire to try the bravest and boldest thing we can to get the world talking about our client's brands." Lead creative on the project, Tony Bartolucci, Creative Director, 180 Amsterdam, added: “This was a unique experience not just for the runners but for us as well. Combining live theatre with sport with technology with digital outreach with influencer marketing was a production and creative challenge that required a lot of planning, a lot of teamwork and a lot of sleepless nights. It was truly creativity without frontiers.”
Tipo de Mídia	Televisão
Comprimento	82 seconds
Mercado	Estados Unidos
Produtora	HēLō
Account Manager	Abraham Turner
Chief Creative Officer	Al Moseley
Director de arte	Tony Bartolucci
Director de contas	Jim O'Regan
Chefe de produção	Bethany Papenbrock
Produtor executivo	Colin Pueschner
Produtor	Eline de Roo
Creative Agency	180 Amsterdam
Business Affairs	Akvilina Jaskunaite
Planeador	Vincent Johnson
Redator	Joe Craig
Director of Communication Strategy	Pete Fishman
Sound Designer	Mikaal Sulaiman
Editor	Noah Kistler
Produtor executivo	Brendan Kiernan
Produtor executivo	Justin Moore-Lewy
Head of Integrated Production	James Okumura
Costume	Kate Fry
Produtor	Keith Carlsen
Produtor	Mitch Kirsch
Realizador	Zach Guerra