Al Moseley
President & CCO at 180 Amsterdam
Amsterdam, Países Baixos
TituloThe Story of Harry & Ahmed
BriefOn January 27 2017, President Trump issued an executive order banning refugees of seven different Muslim countries from entering the United States. In response, UNICEF released a film to rally global support showing that one of mankind's greatest mistakes was being made again. Depicting the shocking parallels between Syrian child refugees today and the child refugees of World War II, Harry and Ahmed's words come together to build a single, seamless narrative. This ad draws parallels between the stories of Harry and Ahmed, two child refugees with similar stories from two very different moments in time. Harry, an older gentleman, talks about fleeing to the US during WWII, while Ahmed shares his journey from Syria in the present day. As their stories overlap, they both say in unison, “I thought I was going to die. I am alive. I am one of the lucky ones.”
Agência
Campanha 80 years apart
Anunciante UNICEF
Marca UNICEF
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Acções caridade, fundações, voluntariado
História In response, UNICEF released a film to rally global support showing that one of man's greatest mistakes was being made again. Depicting the shocking parallels between Syrian child refugees today and the child refugees of World War II, Harry and Ahmed's words came together to build a single, seamless narrative.
Problema On January 27, 2017, President Trump issued an executive order banning refugees of seven different Muslim countries from entering the United States, leaving millions of children's lives hanging in the balance during the worst humanitarian crisis since World War II.
Tipo de Mídia Viral
Comprimento
Produtora Smuggler
Empresa de produção
President
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director de arte
Realizador
Editor
Música
Música
Empresa de design sonoro
Pós produção MPC London

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