Replay HYPERFREE - "Neymar Jr"

180 Amsterdam

180 Amsterdam Amsterdam, Países Baixos

15638

Marca: Replay HYPERFREE
País: Países Baixos

Anunciante: Fashion Box SpA

Titulo	Neymar Jr
Agência	180 Amsterdam
Campanha	Jeans You Have To Move In
Anunciante	Fashion Box SpA
Marca	Replay HYPERFREE
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Vestuário
História	Neymar Jr and Alessandra Ambrosio are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range.
Problema	The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and smooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational.
Tipo de Mídia	Social Media
Comprimento	13 seconds
Director de publicidade	Matteo Sinigaglia
Director de publicidade	Lorenza de Mattia
Director de publicidade	Elena Radina
Chief Creative Officer	Al Moseley
Managing Diretor	Stephen Corlett
Director executivo criativo	Dan Treichel
Director executivo criativo	Dave Canning
Director de arte	Lucas Schneider
Brand Director	Katharina Schablitzki
Account Manager	Nicole Scopes
Planeador	Clare Satterthwaite
Chefe de produção	Olivier Klonhammer
Produtor	Suzanne van den Bouwhuijsen
Print Producer	Jo Borton
Business Affairs	Pamela Villaflores
Produtora	Camp David Film
Realizador	Robert Jitzmark
Director de fotografia	Erik Sohlström
Producer	Rickard Edholm
Production Manager	Nicola Jones
Designer de produção	Roger Belles
Guarda-roupa/estilista	Elsa Fisher
Choreography	Sarah Pallares
Editor	Fiona Fuchs
Produção musical	Adelphoi
Sound Designer	Randall Macdonald
Produção de som	Wave Amsterdam
3D Artist	Roger Hallin
Efeitos especiais	Frost VFX
Pós-produção	Captcha