Volvo Trucks - "The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel"

Forsman & Bodenfors Stockholm

Forsman & Bodenfors Stockholm Stockholm, Suécia

Prêmios

10519

Marca: Volvo Trucks
País: Suécia

Anunciante: Volvo Trucks

Titulo	The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
Brief	The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Agência	Forsman & Bodenfors Stockholm
Campanha	The New Volvo VNL
Anunciante	Volvo Trucks
Marca	Volvo Trucks
Data da primeira Transmissão/Publicação	2017 / 7
Sector Empresarial	Automotor
História	To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia.
Tipo de Mídia	Viral
Comprimento	102 seconds
Audio Post Production	Media.Monks
Director de contas	Olle Victorin
Account Manager	Britta Malmberg
Director de arte	Kim Cramer
Director de arte	Anders Eklind
Redator	Bjorn Engstrom
Redator	Martin Ringqvist
Designer	Jerry Wass
PR Strategist	Bjame Darwell
Planeador	Tobias Nordström
Produtor da agência	Lena Sellman
Produtor da agência	Peter Gaudiano
Produtora	ACNE
Producer	Lars Nordenson
Produtor executivo	Petur Mogensen
Media Partner	Oath
Director / Editor	Torbjorn Martin
Música	Jonas Quant
Social Media Expert	South Agency
PR	Ogilvy, Oath, Volvo Trucks