H&M - "Becoming Beckham"

adam&eveDDB

adam&eveDDB London, Reino Unido

Prêmios

14278

Marca: H&M
País: Reino Unido

Anunciante: H&M

Titulo	Becoming Beckham
Agência	adam&eveDDB
Campanha	Becoming Beckham
Anunciante	H&M
Marca	H&M
Posted	Abril 2016
Sector Empresarial	Outros
História	In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Tipo de Mídia	Case Study
Comprimento	112 seconds
Realizador	Sonny London
Producer	Sonny London
Editor	Marshall Street Editors
Chief Creative Officer	Ben Priest
Director executivo criativo	Ben Tollett
Director executivo criativo	Richard Brim
Redator	Patrick McClelland
Director de arte	Feargal Ballance
Director de contas	James Rowe
Produtor da agência	Ben Sharpe
Managing Diretor	Tammy Einav
Production Assistant	Jimena Seoane
Production Assistant	Anthony Falco
Realizador	Fredrik Bond
Producer	Alicia Richards
Editor	Tim Thornton-Allan
Assistant Editor	Matthew Pochettino
Assistant Editor	Phil Hignett
Pós produção	Justin Stiebel
Pós produção	The Mill
Lead VFX	Jonathan Westley
Lead VFX	The Mill
Sound Designer	Anthony Moore
Sound Designer	Factory Studios
Director criativo	Erik Zetterberg (H&M)
Project Manager	Fia Ingman (H&M)
Head of Marketing	Daniel Hermann (H&M)