| Titulo | Clorox Clean Matters |
| Agência | FCB West |
| Campanha | Clean Matters |
| Anunciante | The Clorox Company |
| Marca | The Clorox Company |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Produtos para a casa e de manutenção |
| História | “Clean Matters” is a new master brand campaign, launched by FCB West for Clorox, that highlights the transformative power of cleaning. Whether it is a clean space to work, a germ-free table to feed your family, fresh sheets to sleep, or pure water to drink, clean creates the environments where we thrive as healthier and more vibrant versions of ourselves. Clean is the beginning. What comes next is everything. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Pós produção | Cartel |
| Chief Creative Officer | Karin Onsager-Birch |
| Director criativo | Rodrigo Linhares |
| Director de arte | Juliana Ardilla |
| Chief Strategy Officer | Simon White |
| Planeador | Ryan Riley |
| EVP Management Director | Cary Pierce |
| SVP Management Director | Sue Redington |
| SVP Management Director | Gwen Hammes |
| VP Account Director | Sara Wallace |
| Executivo de contas | Courtney Whiting |
| Executivo de contas | Raisa Callazo |
| VP Director of Integrated Production | Elizabeth Morse |
| Broadcast Producer | Elizabeth O'Toole |
| Director of Business Affairs | Mary Marhula |
| Produtora | Park Pictures |
| Realizador | The Mecadantes |
| Produtor executivo | Scott Howard |
| Produtor de linha | Colin Moran |
| DP | Daniel Mercadante |
| Producer | Colin Moran |
| Editor | Greer Bratschie |
| Editor | Ali Reed |
| Assistant Editor | Matt Berardi |
| Lead Flame Artist | Jamie Beckwith |
| Lead Flame Artist | Wes Waldron |
| Colorização | Stefan Sonnenfeld |
| Colorização | Company3 |
| Som | Kim |
| Sound Design and Mix | Noises Digital |
| EVP Management Director | Cary Pierce |
| SVP Management Director | Sue Redington |
| SVP Management Director | Gwen Hammes |
| VP Director of Integrated Production | Elizabeth Morse |
| Editor | Greer Bratschie |
| Assistant Editor | Matt Berardi |
| Produtor executivo | Jackie Kelman-Bisbee |