Keren Bester

Keren Bester

Strategy Partner at Ogilvy
London, Reino Unido

Sumário

Planner, thinker, aspiring philosopher. Fascinated by psychology, social neuroscience, communications, innovations, technology, media, identity and branding. Strongly believes in the seduction of great ideas. Motivated to make a difference.

Awards:
• NSPCC “The $#*! Kids Say” - Silver British Arrow 2013.
• Schweppes “Burst” - Silver APG Creative Planning Award 2010.
• Schweppes “Burst” - 2nd most awarded campaign in the world 2009 (Gunn Report).
• Spring Valley “Sensible” - One Show Bronze Pencil Interactive 2009
• Chupa Chups “Fruit Splats” Cannes Outdoor Gold Lion 2006.

Brands:
Dove
NSPCC
Nokia
Schweppes
Cadbury
Chupa Chups
Cottees
Spring Valley
City of Melbourne
Douwe Egberts
AGL
Medibank Private

Positions

Senior Planner
London, Reino Unido
April 2013 - March 2015 (1 ano 11 meses)
Planning on Dove
Strategy Planner
London, Reino Unido
October 2011 - April 2013 (1 ano 6 meses)
Lead strategy planner on the NSPCC accountLead strategy planner on launch of Nokia Lumia in the UK
Strategy Planner
Brighton, Reino Unido
December 2010 - May 2011 (5 meses)
• Participated in the winning pitch for relaunch campaign of IPCʼs Woman magazine.• Oversaw research and developed brand architecture for National Accident Helplineʼs launch of new legal services brand Your Dispute.• Developed positioning for Douwe Egberts Senseo coffee pods.• Developed positioning for launch of Aston Manorʼs new cider brand Press 81.
MSc Philosophy and Public Policy Student
London WC2A 2AE, Reino Unido
October 2009 - January 2011 (1 ano 3 meses)
What a fabulous challenge this degree has been. Loads of mind-bending and intricate thinking. I spent the last year getting to grips with the philosophy of social science (specifically how and what we can realistically predict from research about people), morality & ethics, political philosophy and the philosophy of emotion (specifically how our emotions are information-bearing states that are inextricably linked with our ability to be rational).
Strategy Planner
George Patterson Y&R
Reino Unido
February 2005 - May 2009 (4 anos 3 meses)
• Engaged an ethnographic researcher to uncover behavioural insights and used them to plan award winning Schweppes Burst campaign. (Cannes Gold Lion 2008; 2nd most awarded campaign in the world 2009 Gunn Report; Silver APG Creative Planning Award 2010.)• Planned award winning integrated campaign for Spring Valley that included teaser posters, microsite, tv, outdoor, radio and a branded Facebook application. (One Show Interactive Bronze Pencil 2009)• Participated in the development and delivery of pitch workshops which won the agency Medibank Private account (Australiaʼs largest private health insurer).• Contributed to FutureMelbourne, The City of Melbourneʼs long term plan for the future of the city and authored a white paper detailing an idea for an online platform to build capital in 6 keys areas.• Developed positioning for Study Melbourne - a government initiative - aimed at international students from China, Vietnam and India.• Developed brand architecture for The Laminex Group and created distinctive brand strategies for the two main brands to avoid cannibilisation in the portfolio.• Assisted with planning for award winning Chupa Chups “Fruit Splats” campaign. (Cannes Outdoor Gold Lion 2006.)
Freelance Researcher
Melbourne, Austrália
May 2004 - August 2004 (3 meses)
I was one of four researchers contributing to a project titled "The Effectiveness of Using Fear, Guilt and Shame in Public Information Campaigns" commissioned by the Australian Department of Family and Community Services. Participated in the development and design of the interview discussion guide.Assisted with defining the scope of the project.Assisted with planning, managing and reviewing the project.Conducted in-depth qualitative interviews with a wide variety of participants.

Educação

MSc Philosophy and Public Policy

2009 - 2010 (1 ano)
Graduated with distinction.

MA

2004 - 2006 (2 anos)
Graduated with distinction

BA (Hons)

2002 - 2003 (1 ano)
Graduated with distinction

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