Xavier Beauregard
Founder / Chief Creative Officer at Skinmaker
Paris, França
TituloCITY
BriefIt's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance.
Agência
Campanha #VeryBadPic (Transavia)
Anunciante Transavia
Marca Transavia
PostedNovembro 2018
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director criativo
Artistic Director
Redator
Produtor da agência
Producer
Realizador
Fotógrafo
Producer
Production Manager

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