Xavier Beauregard
Founder / Chief Creative Officer at Skinmaker
Paris, França
TituloPorcelain Bones (French)
Agência
Campanha Porcelain Bones
Anunciante Amgen Inc.
Marca AFLAR
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Associações de informação e de luta contra doenças
História Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...
A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message:
 
“Untreated, osteoporosis makes the bones as fragile as this porcelain”.
Tipo de Mídia Case Study
Comprimento
Director de arte
Redator
TV Production
Realizador
Chief Creative Officer
Produtora
Realizador

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