Titulo | Truck |
Agência | Saatchi & Saatchi |
Campanha | COI/Army Recruitment |
Anunciante | Central Office of Information |
Marca | COI / ARMY |
Data da primeira Transmissão/Publicação | 1999 / 4 |
Produto | Officer Recruitment |
Sector Empresarial | Recrutamento de Funcionários Públicos, Polícia e Forças Armadas |
Legenda | Army. Be the best |
História | In the cab of a truck a young Officer talks to camera. Suddenly the truck in front is rocked by an explosion. The Officer shouts 'Minefield!' and tells the stranded people not to move. Caption: 'How do you get to them?'. Subsequent 10 second spots offer different scenarios: 3 wrong (walking down the tracks, calling air rescue or keeping above ground). Finally the right answer is revealed - an inch-by-inch check for mines - because sometimes there are no short cuts. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Outsider |
Director criativo | David Droga |
Redator | Howard Wilmott |
Director de arte | Duncan Marshall |
Produtor da agência | Sally-Ann Dale |
Realizador | Paul Gay |