Sally-Ann Dale
Chief Creation Officer at Droga5
New York, Estados Unidos
TituloScent Decorator
Agência
Campanha Home Is In The Air
Anunciante Reckitt Benckiser
Marca AirWick
Data da primeira Transmissão/Publicação 2015 / 3
História The first of its kind in the air care category, ScentDecorator.com enables you to find the perfect fragrance to fit any room in your home. The site is rolling out across much of the North America / Western Europe region, including Canada, UK, Spain, Italy and Poland this year. Additional roll-out will follow in other international markets later this year. The site is also optimized for mobile, making it easy to access anytime, anywhere.
Very simple in use, a user is prompted to choose at least three images on the homepage that match the environment they're looking to create in their home. They are then presented a page detailing the desired mood, as well as suggested Air Wick products, home décor tips and DIY projects from expert bloggers to bring that mood to life. The tips and projects are practically as simple to do as the app itself and made just for this platform.
Scent Decorator is backed by extensive research with leading fragrance experts. These experts allowed Air Wick to take visual + mood + scent intelligence and have it result in an actual product to match, and tips for your home to help bring to life this combination made specifically for your mood.
As a result of the in-depth research, there are trillions of image combinations you can do that will result in one of the 16 moods, so the Scent Decorator can be used time and time again at any point for any room.
ScentDecorator.com will continue to be updated as new Air Wick products are released and new content is added by partner design and DIY experts. 
Tipo de Mídia Web site
Mais Informações www.scentdecorator.com
Director criativo
Chief Creative Officer
Produtor executivo
Produtor executivo
Creative Chairman
Redator
Director de arte
Designer
Chief Creation Officer
Head of Integrated Production
Interactive Producer
UX Director
Senior UX Designer
Senior Content Strategist
Associate Director of Technology
Senior Interactive Developer
Global Chief Strategy Officer
Group Strategy Director
Diretor de Estratégia
Communications Strategist
Group Account Director
Director de contas
Project Manager
Senior Brand Manager

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