Titulo | Up |
Agência | Wieden+Kennedy |
Campanha | Up |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda Civic |
Data da primeira Transmissão/Publicação | 2017 / 2 |
Sector Empresarial | Automotor |
História | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Tipo de Mídia | Televisão |
Comprimento | |
VFX Company | MPC LDN |
Música | SIREN |
Empresa de design sonoro | Factory Studios |
New Business Lead | Sandra Hugues |
Director criativo | Scott Dungate |
Redator | Jason Scott |
Director de arte | Joris Philippart |
Designer | Simon Elvins |
Director executivo criativo | Tony Davidson |
Director executivo criativo | Lain Tait |
Produtor executivo da agência | James Guy |
Group Account Director | Nick Owen |
Director de contas | James McHoull |
Account Manager | Olivia Amato-Pace |
Group Planning Director | Matt Walters |
Agency TV Producer | Michelle Brough |
Agency TV Producer | Samara Zagnoiev |
Print Producer | Mark D’abreo |
Print Producer | Rebecca Herbert |
Produtora | Colonel Blimp |
Produtor executivo | Paul Weston |
Realizador | Pedro Martin-Calero |
Produtor | Dougal Meese |
Director de fotografia | Eric Gautier |
Editorial | Speade |
Editor | Sacha Szwarc |
Lead VFX | Bill McNamara |
VFX Producer | Sophie Hogg |
3D Lead Artist | Mike Little |
2D Lead | Iain Murray |
Colorist | George K |
Music Producer | Sian Rogers |
Sound Designer | Anthony Moore |
Sound Designer | Neil Johnson |
Sound Designer | Jack Hallett |