Titulo | If You're Happy |
Agência | Wieden + Kennedy |
Campanha | Help With the Hard Part |
Anunciante | WeightWatchers |
Marca | Weight Watchers |
Data da primeira Transmissão/Publicação | 2014 / 11 |
Sector Empresarial | Serviços domésticos e públicos |
Legenda | Help With The Hard Part |
Problema (língua original) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Trilha sonora | If You're Happy and You Know It by Tony Babino |
Produção musical | Tonefarmer |
Director criativo | Michael Tabtabai |
Director criativo | Jason Kreher |
Produtora | Bacon |
Realizador | Martin de Thurah |
Director executivo criativo | Joe Staples |
Director executivo criativo | Mark Fitzloff |
Redator | Brooke Barker |
Director de arte | Robbie Rane |
Produtor da agência | Jennie Lindstrom |
Music Producer | Tiffany Senft |
Música | Raymond Loewy |
Music Producer | Liz Higgins |
Arranjador de música | Jared Hunter |
Letrista | Jared Hunter |