Juliana Paracencio
Executive Creative Director at Publicis
Madrid, Espanha
TituloCourage
Agência
Campanha Courage
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days.
Tipo de Mídia Viral
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Global Executive Creative Director
Chief Creative Officer
Director criativo
Director criativo
Director assistente criativo
Chief Strategy Officer
Managing Director/Partner
Managing Director/Partner
Account Coordinator
Head of Project Management
Produtor da agência
Produtor da agência
Chefe de produção
Print Producer
Editorial Assistant
Compositor
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Director de arte
Redator
Managing Diretor
Director de contas
Produtor da agência
Editor
Editor
Produtor executivo
Assistant

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