Titulo | IKEA Its that affordable PRICE TAGs |
Agência | Ogilvy UAE |
Campanha | Ikea It's That Affordable Price Tags |
Anunciante | IKEA |
Marca | Ikea Saudi Arabia |
Data da primeira Transmissão/Publicação | 2017 / 3 |
Sector Empresarial | Drogarias, lojas especializadas |
História | To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. |
Tipo de Mídia | Viral |
Comprimento | |
Mercado | Arábia Saudita |
Director executivo criativo | Ramzi Moutran |
Director executivo criativo | Maher El Baba |
Director criativo | Juliana Paracencio |
Director assistente criativo | Luiz Vicente Simões |
Director de arte | Juliana Paracencio |
Chief Creative Officer | Paul Shearer |
Redator | Luiz Vicente Simões |
Illustrator | Bruno Rodrigo de Miranda |
Designer | Mônica Yuri |
Communication and PR Manager | Rami Rihani |
Communication and PR Manager | Taha Iqbal |
Marketing Manager | Faisal AlGain |
Director de contas | Bernard Abou Nader |
Motion Graphics | Amro Ayman Bakri |
Motion Graphics | Ben Griffiths |