Juliana Paracencio
Global Creative Director at Ogilvy UK
London, Reino Unido
TituloIKEA Its that affordable PRICE TAGs
Agência
Campanha Ikea It's That Affordable Price Tags
Anunciante IKEA
Marca Ikea Saudi Arabia
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Drogarias, lojas especializadas
História To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. 
Tipo de Mídia Viral
Comprimento
Mercado Arábia Saudita
Director executivo criativo
Director executivo criativo
Director criativo
Director assistente criativo
Director de arte
Chief Creative Officer
Redator
Illustrator
Designer
Communication and PR Manager
Communication and PR Manager
Marketing Manager
Director de contas
Motion Graphics
Motion Graphics

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