Sony Bravia - "Four Times The Detail"

McCann London

McCann London London, Reino Unido

19218

Titulo	Four Times The Detail
Agência	McCann London
Campanha	Four Times The Detail
Anunciante	Sony Corporation of America
Marca	Sony Bravia
Data da primeira Transmissão/Publicação	2013 / 11
Produto	4K TV
Sector Empresarial	Eletrodomésticos e áudio-visual
História	To celebrate the arrival of the new Sony Bravia 4K television, our latest ad brings to life the fine detail, breath-taking picture quality and rich colour to perfectly demonstrate Sony’s pioneering 4K technology. Three tonnes of colourful petals explode from a volcano, rushing through exotic locations down to a Costa Rican village. The ad was shot in surroundings that offer dramatic nature, landscapes and composition to exhibit the visual prowess of the TV, and feature the stunning track ‘Berlin’ from LA-based Australian RY X.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Mercado	Reino Unido
Empresa de produção	Trim Editing
Pós produção	Framestore
Production Services	LCA Productions
Director executivo criativo	Rob Doubal
Director executivo criativo	Laurence Thomson
Redator	Arman Naji Naji
Director de arte	Arman Naji Naji
Director de arte	Michael Thomason
Director de arte	Javier Gómez
Account Manager	Pip Shepherd
Account Manager	Sam Khaneka
Produtor da agência	Paula Mackersey
Produtor da agência	Anita Osborne
Produtor da agência	Charlie Macpherson
Realizador	Jaron Albertin
Produtora	Smuggler
Production Services	Global Production Network