Toyota - "My Dad, My Hero"

Saatchi & Saatchi Duke

Saatchi & Saatchi Duke Saint Denis, França

19217

Titulo	My Dad, My Hero
Agência	Saatchi & Saatchi Duke
Campanha	Always a Better Way
Anunciante	Toyota Motor Corporation
Marca	Toyota
Data da primeira Transmissão/Publicação	2013 / 2
Sector Empresarial	Automóveis
Legenda	Always a Better Way
História	The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology).
Tipo de Mídia	Televisão
Comprimento	64 seconds
Mercado	Finlândia, França, Alemanha, Noruega, Espanha
Account Manager	Stephane Rydlewski
Account Manager	Dario Giustini
Account Manager	Luca Neyroz
Director de publicidade	Gilles Quetel
Director de publicidade	Henry de Cumont
Director executivo criativo	Anne Cécile Tauleigne
Director criativo	Jason Romeyko
Director de arte	Vincent Berard
Redator	Rafael Genu
Realizador	Simon Willows
Produtora	NOSE PH
Produtor	Benjamin Besnainou