Titulo | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Agência |
FCB Lisbon
|
Campanha |
Wheelchange Tours
|
Anunciante |
Tur4All
|
Marca |
Wheelchange Tours
|
Posted | Novembro 2019 |
Sector Empresarial | Transportes, viagens e turismo
|
História | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Problema | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Tipo de Mídia |
Case Study
|
Director criativo |
edson athayde
|
Director criativo |
Luis Silva Dias
|
Chief Creative Officer |
edson athayde
|
Redator |
edson athayde
|
Redator |
Márcio Nazianzeno
|
Director de arte |
Eduardo Pastor
|
Director de arte |
Andre Santos
|
Designer |
João Martins
|
Produtora |
BRO cinema
|
Realizador |
Mário Patrocínio
|
Som |
O Menino Grava
|