Bindu Sethi
Chief Strategy Officer,Wunderman Thompson India at Wunderman Thompson South Asia
Gurgaon, Índia
TituloDelhi Times
Agência
Campanha Flirt with Your City Rap
Anunciante The Times of India
Marca The Times of India
Data da primeira Transmissão/Publicação 2018 / 6
Sector Empresarial Jornais, revistas e livros
Legenda Flirt with your city
História The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
Filosofia Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Tipo de Mídia Televisão
Comprimento
Mais Informações http://flirtwithyourcity.com/
Storyboard Artist
Grade
Chief Creative Officer
Mixer
National Planning Director
Senior Vice President
National Creative Director
Managing Partner
Senior Vice President
Chief Strategy Officer
Offline
Realizador
Produtor
Música
Vocal
Artist Representative
Additional Production
Executive Production
Director de fotografia
DOP Assistant
Assistant Director
2nd Unit DOP
3rd Unit Director
1st AD & DA
Additional Camera
Intern
Produtor de linha
Line producer Assistant
Produtor de linha
Line producer Assistant
Gimble
Art Department
Food Stylist
DIT
Office Support
Offline Assistant
Post Supervisor
Post Assistant
Online Artist
Online assistant
Animação
Gráficos
Animação
Animação
Gráficos
Gráficos
Animação
Realizador
Vice President (VP)
Associate General Manager
Deputy Managing Director
Director criativo
Senior Vice President & Exec Business Director
Client Services Director
Associate Vice President
Director de contas
Diretor de Planejamento Estratégico
Vice President (VP)
Produtora
Música
Produtora
Produtora
Pós-produção
Pós-produção
Travel

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