Bindu, has over three decades’ experience in market research, advertising and marketing. Her focus is category and brand growth strategies. Penetration, consumption, market share, category revival and brand choices rule her life. She built key brand properties that fuelled consumption, enabled challenger brands to carve out their rightful place in the market; and devising growth strategies for Horlicks, Sofy, Good Knight, ClinicPlus, Maggie, Indian Army to name a few. Her work at JWT as Chief Strategy officer, has created a work culture and approach that pushes for every piece of creative to be a strategic solution to a brand and business problem. Her advertising career has been enriched with her four-year stint at Hindustan Unilever in India and across the APAC region. Most importantly, her contagious passion for solving brand and business problems has infected many a planner that she has mentored and groomed.