Canadian Tire - "Shovel it Forward "

Tribal Toronto

Tribal Toronto Toronto, Canadá

15580

Marca: Canadian Tire
País: Canadá

Anunciante: Canadian Tire Corp

Titulo	Shovel it Forward
Agência	Tribal Toronto
Campanha	Shovel It Forward
Anunciante	Canadian Tire Corp
Marca	Canadian Tire
Data da primeira Transmissão/Publicação	2015 / 2
Sector Empresarial	Pneus, acessórios, óleos, gasóleo, gasolina
Legenda	Shovel It Forward
História	Nothing defines Canadian identity more than winter. The harshness of winter brings out the best in people, and unifies the nation because Canadians don’t survive winter alone – they thrive in it together. This week, Canadian Tire in partnership with Tribal Worldwide – Toronto launched Shovel It Forward, a new social campaign driven by Canadian kindness that encourages and arms Canadians to shovel a neighbour’s snow. Following a series of snowfalls that took place across the country this past week, Canadians in eight communities were surprised with a clear driveway and an iconic shovel left on their doorstep, engraved with instructions to pass it on by shovelling snow for someone else. Participants are also encouraged to visit ShovelItForward.ca where they can watch the campaign video, retrace where the shovels have been placed across Canada, read stories about neighbourly kindness, and see photos and sentiments that have been shared on social via #SHOVELITFORWARD.
Filosofia	"This program is rooted in the age-old practice of shovelling a neighbour’s driveway or sidewalk, simply because it’s the Canadian thing to do,” says Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “No brand understands life in Canada better than Canadian Tire. Shovel It Forward is a great way for us to demonstrate this.” Shovel It Forward launched on February 5, 2015 with activations in Boucherville, QC; North Bay, ON; Corner Brook, NL; Leduc, AB; Yorkton, SK; Winnipeg St. Boniface, MB; Antigonish, NS and Fernie, BC. For the next four weeks, promoted video and photos will appear on Facebook and Twitter to amplify Shovel It Forward stories and drive to ShovelItForward.ca. As a sign of solidarity and with hopes of growing the Shovel It Forward movement, Canadian Tire is also sending 20 of its branded shovels to the Greenfield, Wisconsin Fire Department, which recently responded to a cardiac call from an elderly man while shovelling his driveway. After taking the elderly man to the hospital, the fire fighters returned to the man’s home to finish the job.
Tipo de Mídia	Televisão
Comprimento	58 seconds
Chief Creative Officer	Cosmo Campbell
Director executivo criativo	Joshua Stein
Director assistente criativo	Benjamin Playford
Redator	Tracy Wan
Director de arte	Amy O’Neill
Produtor da agência	Chris Webden
Managing Diretor	Andrew McCartney
Business Unit Director	Kaezad Nallaseth
Director de contas	Nick Pigott
Supervisor de conta	Seth Waterman
Executivo de contas	Monica Bialobrzeski
Estrategista	Dino Demopoulos
Estrategista	Gillian Lanyon
Lead Designer	Earvin Fanfair
Lead Designer	Lily Li
Lead Designer	Norma Penner
Tech Director	Jeff Vermeersch
UX	Daniel Wiseman
Application Developer	Andrew Kish
Produtora	Descendants Productions Inc.
Realizador	John Cullen
Director de fotografia	Kiel Milligan
Câmara	Kris Bonnell
Produtor de linha	Todd Huskisson
Post-Production Company	Panic & Bob Editing
Post-Production Company	SMITH
Editor	Michelle Czukar
Online Editor	James Andrews
Colourist	Roslyn Di Sisto
Audio House	Grayson Mathews
Audio House Producer	Kelly McCluskey
Audio House Engineer	Annelise Noronha
Audio House Director	David Sorbara
Casting Director	Jigsaw Casting
Talento	Emma Abray
Talento	Keith Barker
Talento	Susan Q. Wilson