Renault Z.E - "Electric Life"

Publicis Conseil

Publicis Conseil Paris, França

Prêmios

80100

Marca: Renault Z.E
País: Itália

Anunciante: Renault

Titulo	Electric Life
Agência	Publicis Conseil
Campanha	ELECTRIC LIFE
Anunciante	Renault
Marca	Renault Z.E
Data da primeira Transmissão/Publicação	2011 / 5
Sector Empresarial	Automóveis
Filosofia	Renault is launching a global advertising campaign to promote its commitment to making sustainable transport accessible to all. The 60-second spot, Renault Z.E, has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson. It forms a succession of vignettes illustrating how electric power is already a large part of our daily lives. It shows people using 'steam powered' versions of everyday objects including hairdryers and televisions, cash machines and vending machines in order to demonstrate advances in energy. The ad concludes that we have already switched to electricity for many things, so why not for travelling... in a Renault Z.E.? An end-frame showcases the four Renault Z.E models that will be available to buy in 2011.
Tipo de Mídia	Televisão e Cinema
Produção	Première Heure
Realizador	Dougal Wilson
Produtora	WAM
Redator	Thierry Lebec
Director de arte	Bénédicte Potel
Director executivo criativo	Olivier Altmann
Produção	Pierre Marcus
Produção	Anne Boucher
Produção	Florence Potthié Sperry
Director de publicidade	Stephen Norman
Director de publicidade	Bruno Travade
Director de publicidade	Dominique Musset
Director de publicidade	Patrice Baheux
Director de publicidade	Marco Rampogna
Director de contas	Edouard Pacreau
Director de contas	Aurore Duhamel
Director de contas	Aurélie Fretti
Director de contas	Carine de Oliveira