Royal Navy - "Michael’s Story"

Engine UK

Engine UK London, Reino Unido

9917

Marca: Royal Navy
País: Reino Unido

Anunciante: Royal Navy

Titulo	Michael’s Story
Agência	Engine UK
Campanha	Made in the Royal Navy
Anunciante	Royal Navy
Marca	Royal Navy
Data da primeira Transmissão/Publicação	2018 / 6
Sector Empresarial	Governo e outras instituições
Filosofia	The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits. “Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life. Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life. The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid. The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be. Both films are based on the lives of real Royal Navy personnel and star real recruits.The campaign will run on TV, cinema, VoD and social until 12th August. Last month, The Royal Navy and RAF re-appointed Engine to handle their combined advertising account, following a statutory review overseen by the Crown Commercial Service. The account is lead by Engine’s creative agency, WCRS.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Music and Sound Production	Grand Central Recording Studios
Creative Agency	WCRS
Creative Agency	Trailer Park
Creative Director	Orlando Warner
Director executivo criativo	Billy Faithfull
Designer	Nicola Dyball
Project Manager	Mike downey
Planners	Nicola Dyball
Creatives	Ben Brazier
Creatives	Johnny Ruthven
Account Management	Ed Norrington
Account Management	Louis Lunts
Account Management	Izzy Fraser
Agency Producer	Ben Brazier
Agency Producer	Johnny Ruthven
Media Agency	Nicola Dyball
Production Company	Trailer Park London
Produtor executivo	Adam Booth
Director	Greg Hackett
Director	Ed Morris
Director de fotografia	Adric Watson
Director de fotografia	Sy Turnbull
Director de fotografia	Matt Shaw
Producer	Tom Birmingham
Producer	Dulcie Kellett
Editor	Flaura Atkinson
Editor	Tim Swaby
Post Production Company	Creative Outpost
Colourist	Seamus O’Kane @ The Mill
Colourist	Simon Bourne @ Framestore
Engineer	Culum Simpson
Sound Designer	Culum Simpson