Titulo | The Leica Bauhaus Workshops |
Agência | Arnold Worldwide NY |
Campanha | The Leica Bauhaus Workshops |
Anunciante | Leica |
Marca | Leica |
Posted | Julho 2020 |
Sector Empresarial | Câmaras fotográficas e de vídeo |
Filosofia | To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces. |
Tipo de Mídia | Poster |
Chief Creative Officer | Icaro Doria |
Chief Creative Officer | Sean McBride |
Director executivo criativo | Fred Saldanha |
Director executivo criativo | Max Geraldo |
Director criativo | Guilherme Racz |
Director criativo | Lucas Casão |
Director de arte | Rafael Beretta |
Redator | Vinicius Fernandes |
Produtor | Nicole Hollis-Vitale |
Print Producer | Jim Spadafora |
Print Producer | Vicki Shaughnessy |
Fotógrafo | Jonathan Walley |
Sculptor | Marcio José Calvo |
Illustrator | Paula Padilha |
Illustrator | Andreza Racz |