Rafael Beretta
Director criativo at Leo Burnett Chicago
São Paulo, Brasil
TituloThe Leica Bauhaus Workshops
Agência
Campanha The Leica Bauhaus Workshops
Anunciante Leica
Marca Leica
PostedJulho 2020
Sector Empresarial Câmaras fotográficas e de vídeo
Filosofia To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Tipo de Mídia Poster
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Produtor
Print Producer
Print Producer
Fotógrafo
Sculptor
Illustrator
Illustrator

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