Takashi Aso
Tokyo, Japão
TituloGravity Cat
BriefTo communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Agência
Campanha Gravity Daze 2
Anunciante Sony Interactive Entertainment Inc.
Marca Gravity Daze 2
PostedNovembro 2017
Sector Empresarial Consolas de videojogos
História To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Tipo de Mídia Televisão
Director criativo
Planner Director
Planner Director
Planner Director
Executivo de contas
Executivo de contas
Produtora
Produtor
Produtor
Production Manager
Realizador
Cinematografia
Director de iluminação / Iluminação
Set Design
Art Production Director
Offline Editing
Offline Editing
Online lead
Sound Designer

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