John Mescall
Global Executive Creative Director at McCann Worldgroup
New York, Estados Unidos
TituloThe Field Trip To Mars
BriefGround-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars.
Agência
Campanha The Field Trip To Mars
Anunciante Lockheed Martin
Marca Lockheed Martin
Data da primeira Transmissão/Publicação 2016 / 6
Sector Empresarial Parques de atracções, jardins zoológicos
História These days, everyone is talking about space.Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time.The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real.VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars.We call it the first true group VR experience. And for those kids, it brought Mars to Earth.
Tipo de Mídia Interatividade
Comprimento
Produtora
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Produtor da agência
Director executivo criativo
Group Creative Director
Director criativo
Director de arte
Redator
Director de contas
Director de contas
Supervisor de conta
Chief Strategy Officer
Diretor de Estratégia
Diretor de Estratégia
Producer
Producer

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