| Titulo | #ChainOfBetters |
| Agência | DENTSU CREATIVE |
| Campanha | #Chain of Betters |
| Anunciante | Western Union |
| Marca | Western Union |
| Data da primeira Transmissão/Publicação | 2015 / 11 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Reino Unido |
| Mais Informações | www.chainofbetters.com |
| Director criativo | Richard Holmes |
| Director criativo | Remco Graham |
| Equipa criativa | Matt Leach |
| Equipa criativa | Jess Oudout |
| Planeador | Nicole Kirkland |
| Produtor | Charlotte Stirrup |
| Digital Producer | Emma Hodson |
| Diretor dos Negócios | Louise Lang |
| Director de contas | Michelle Dunn |
| Director de contas | Brooke Del Gallego |
| Director de publicidade | Simonetta Rigo |
| Digital Production | Media.Monks |
| Agência de Mídia | MullenLowe Profero |
| Planeador | Suri Patel |
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