Matt Sorrell
Director criativo at Droga5
Portland, Estados Unidos
TituloWhale
Agência
Campanha #smellegendary
Anunciante Procter & Gamble
Marca Old Spice
Data da primeira Transmissão/Publicação 2016 / 1
Sector Empresarial Desodorizantes
História If you’re going to break the world cool limit, you need two things: Old Spice Dirt Destroyer and the kind of disposable income that allows you to befriend a whale and treat him to expensive, nonrefundable luxury items. No regrets! Maybe some regrets. Wow, lots of regrets.
Where does regular end…And extreme begin?Mmm.Good question.A wise man once said..."sweat and body odor is your body's way of saying…Hey. Slow down.You need a break."But thanks to new Dirt Destroyer, the most powerful Old Spice body wash ever made…My body will finally shut up and let me live.Is there a limit to how much living I can live with my life?How will I know if I've gone too far?And why did I spend my life saving some sunglasses for a whale?I shall find the answers to these questions.
♫ Old Spice Whistle ♫ 
Tipo de Mídia Viral
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