| Titulo | The Lenz App |
| Agência | Saatchi & Saatchi |
| Campanha | The Lenz by Telekom Electronic Beats |
| Anunciante | Deutsche Telekom AG |
| Marca | Telekom Electronic Beats |
| Data da primeira Transmissão/Publicação | 2017 / 4 |
| Sector Empresarial | Serviços de telecomunicações |
| Filosofia | Using Chroma Keying technology, the iconic Deutsche Telekom brand-colour magenta has been harnessed to create a new medium for entertainment – a media channel in itself. Meaning that whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal content. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz. Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director executivo criativo | Jan Teulingkx |
| Director criativo | Franki Goodwin |
| Director criativo | Will John |
| Equipa criativa | Bruno Di Lucca Goncalves |
| Equipa criativa | Tom Cleeland |
| Equipa criativa | William Millner |
| Equipa criativa | Harriet Ronn |
| Equipa criativa | Barney Spiro |
| Production Company | Strangelove |
| Animation Company | Passion Pictures |
| Director | Papaya Dog |
| Producer | Lisa Mason |
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