Richard Beerens
Digital Designer at J. Walter Thompson Amsterdam
Amsterdam, Países Baixos
TituloHow Do You Drive Your Coffee
Agência
Campanha How Do You Drive Your Coffee
Anunciante BMW
Marca Mini
Data da primeira Transmissão/Publicação 2012 / 10
Sector Empresarial Automóveis pequenos e compactos
História MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. 
Tipo de Mídia Eventos
Designer
Designer
Redator
Redator
Director de arte
Director de arte
Equipa criativa
Equipa criativa
Director executivo criativo

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