güd - "Rescue Dogz"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

4437

Titulo	Rescue Dogz
Agência	J. Walter Thompson Brazil
Campanha	Rescue Dogz
Anunciante	güd
Marca	güd
Data da primeira Transmissão/Publicação	2019 / 3
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia	Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted.
Tipo de Mídia	Interatividade
Comprimento	80 seconds
Chief Executive Officer / Chief Creative Officer	Ricardo John
Director executivo criativo	Rodrigo Da Matta
Director executivo criativo	Cássio Moron
Director de arte	Mica Moran
Redator	Rafael Miessi
Illustrator	Alex Marks
Illustrator	Dandara Hahn
Dandara Hahn	Mica Moran
Photographer	Gito Fernandez
Motion Graphics	Marcus Prado
NGO Credits	Claudia Demarchi
NGO Credits	Clube dos Vira-Latas