Hospital A.C.Camargo Cancer Center - "Game Room"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

11948

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Hospital A.C.Camargo Cancer Center
País: Brasil

Anunciante: Hospital A.C.Camargo Cancer Center

Titulo	Game Room
Agência	J. Walter Thompson Brazil
Campanha	Superformula to Fight Cancer
Anunciante	Hospital A.C.Camargo Cancer Center
Marca	Hospital A.C.Camargo Cancer Center
Posted	Junho 2013
Sector Empresarial	Hospitais e clínicas
História	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Problema	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Resultado	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Tipo de Mídia	Exterior
Comprimento	120 seconds
Chief Creative Officer	Ricardo John
Supervisor de arte	Fabio Simoes
Director criativo	Hernán Rebaldería
Director criativo	Santiago Dulce
Director de arte	Guilherme Sakosigue
Redator	Fabio Ozorio
Account Manager	Luciana Rodrigues
Account Manager	Yves Rodrigues
Planeador	Fernand Alphen
Planeador	Isabella Mulholland
Planeador	Stella Pirani
Planejador de Mídia	Aline Moda
Planejador de Mídia	João Dabbur
Planejador de Mídia	Andrez Sanchez
Supervisor de publicidade	Adriana Seixas Braga
Supervisor de publicidade	Luciana Del Nero
Art Buyer	Paula Ferrari
Gráficos	Flavio Schaefer
Gráficos	Flavio Colella
Produtora	Vetorzero
Produtor executivo	Eliza Flores
Realizador	Andre Sernaglia
Realizador	Marcelo Fahd
Ilustração	Marcelo Fahd
Ilustração	Felipe Kimio
Ilustração	Fernando Ricciopo
Animação	Fernando Ricciopo
Pós-produção	Fernando Ricciopo
Pós-produção	Marcelo Akira
Realizador	Gualter Pupo
Editor	Ricardo Mehedff
Produção de som	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Produtora	Hungry Man
Pós-produção	Hungry Man