Joanna Monteiro
Executive Creative Director at FCB Brasil
São Paulo, Brasil
TituloInvisible Sexism
Agência
Campanha Invisible Sexism
Anunciante Estadao
Marca Estadao Newspaper
Data da primeira Transmissão/Publicação 2017 / 4
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras.
Tipo de Mídia Viral
Comprimento
Mais Informações https://youtu.be/LuMtI96PSoU
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started