Titulo | Invisible Sexism |
Agência | FCB Brasil |
Campanha | Invisible Sexism |
Anunciante | Estadao |
Marca | Estadao Newspaper |
Data da primeira Transmissão/Publicação | 2017 / 4 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
História | FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | https://youtu.be/LuMtI96PSoU |
Chief Creative Officer | Joanna Monteiro |
Executive Creative Director | Fabio Simoes |
Creative Director | Romero Cavalcanti |
Art Director | Henrique Ferreira |
Art Director | Victor Yves |
Copywriter | Mario Morais |