| Titulo | We Are FIFA 14 |
| Agência | Wieden + Kennedy Amsterdam |
| Campanha | We Are FIFA 14 |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Data da primeira Transmissão/Publicação | 2013 / 9 |
| Produto | FIFA 14 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | It's in the game. |
| História | The TVC depicts FIFA 14 as an armada of football fun, with gamers from all over the world gathering together for the most exciting FIFA edition yet. But unlike the usual armada with sailing ships, the FIFA 14 armada is made up of lounges, couches, apartments, hammocks and beanbags on wheels and is led by none other than Lionel Messi. Driving a bright red FIFA 14 van, Messi is the pied piper of FIFA, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes to join the armada. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’. Everyone in the world is playing and they are all equals, because we are all united by FIFA: ‘We are FIFA 14’. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Trilha sonora | Some Place |
| Produtora | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Director de publicidade | Todd Sitrin |
| Director de publicidade | Jamie McKinlay |
| Director de publicidade | Oliver Hughes |
| Director de publicidade | Audrey Prince |
| Director de publicidade | Thomas Gaidier |
| Director de publicidade | Matt Mckie |
| Director de publicidade | Mark Evans |
| Director de publicidade | Andrew Tomkins |
| Director de publicidade | Dustin Shekell |
| Director executivo criativo | Mark Bernath |
| Director executivo criativo | Eric Quennoy |
| Director criativo | Mike Farr |
| Director criativo | Pierre Janneau |
| Director de arte | Ignasi Tudela |
| Redator | Dave Smith |
| Chefe de produção | Erik Verheijen |
| Produtor da agência | Javier Perroud |
| Produtor da agência | Jaime Tan |
| Planeador | Ben Armistead |
| Group Account Director | Kirk Johnsen |
| Director de contas | Nick Campion |
| Project Manager | Janna Harrington Boesjes |
| Realizador | Stacy Wall |
| Editor | Ben Seresin |
| Producer | Ben Link |
| Empresa de produção | Work Editorial |
| Editor | Ben Jordan |
| Empresa de design sonoro | Raja Sehgal |
| Pós-produção | The Mill London |
| Telecine | Mick Vincent |
| Telecine | Mikey Rossiter |
| Compositor | Nick Waterhouse |
| Actor/celebridade | Lionel Messi |
| Actor/celebridade | Gareth Bale |
| Actor/celebridade | Stephan El Shaarawy |
| Actor/celebridade | Tim Cahill |
| Actor/celebridade | Javier 'Chicharito' Hernandez |
More Work
SEE ALLPuggerfly
- MARCA:
- Three
- AGÊNCIA:
- Wieden+Kennedy
Go Binge
- MARCA:
- Three UK
- AGÊNCIA:
- Wieden+Kennedy
Very Spring Fashion 2016
- MARCA:
- Very.co.uk
- AGÊNCIA:
- St. Luke’s Communications
Say sorry for the holidays
- MARCA:
- Temptations
- AGÊNCIA:
- adam&eveDDB
Ellie
- MARCA:
- Barnardo's
- AGÊNCIA:
- BBH
Pour Spectacular
- MARCA:
- Baileys Original Irish Cream
- AGÊNCIA:
- BBH