Fondation Abbé Pierre - "#SoyonsHumains"

Altmann+Partners

Altmann+Partners Paris, França

5436

Titulo	#SoyonsHumains
Agência	Altmann+Partners
Campanha	#SoyonsHumains
Anunciante	Fondation Abbé Pierre
Marca	Fondation Abbé Pierre
Data da primeira Transmissão/Publicação	2017 / 12
Sector Empresarial	Acções caridade, fundações, voluntariado
História	This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments).
Tipo de Mídia	Exterior
Comprimento	120 seconds
Director criativo	Olivier Altmann
Redator	Dimitri Lucas
Director de arte	Anthony Lietart
Management (Agency)	Edouard Pacreau
Management (Agency)	Samya Mamoni
Management (Agency)	Laure Maisonneuve
Executive Director	Alex Murphy
Art Director Assistant	Charlotte Sindic
Illustrator	Mudwick Hernandez
Produção de som	La Maison de Production